Finding the right combination of child care marketing strategies can be difficult. To increase enrollment, you need to find innovative ways to market your facility and stand out from the rest. Since parents are very involved in research to find the ideal care center for their child, it is becoming increasingly challenging to demonstrate why you are the best fit for their needs.
Below are 5 child care marketing tips your center can implement to boost awareness and enrollment, and differentiate yourself from the other centers in your area:
1. Host an Event
Invite the public to participate in activity hosted by your child care center. Whether you host a BBQ, art day, carnival or open house, your event offers the public a low-pressure way to get to know your center while spending quality time with their family. Make sure you have plenty of business cards, flyers and registration forms available should parents express interest. Ask that all guests sign in with their name and email address so you can follow up after the event.
2. Build Your Reputation on Social Media
Another effective child care marketing tactic is to be active on the social networks that reach parents. In their research, parents will carefully research your facility and search for reviews so they can feel more comfortable leaving their children in your care. Embrace social media marketing by participating in conversations online, responding to reviews and regularly posting on your profiles. Show potential new customers why your child care center is right for their child by promoting your values on social media.
3. Get Parents to Spread the Word
Happy parents will always be one of the most effective methods of child care marketing. Word of mouth can do wonders for your enrollment, so why not reward parents for referrals? Referral rewards can be a great tool to get parents to spread the word about how wonderful your child care center is. To encourage word of mouth marketing, ensure that you have a highly effective communication plan in place so parents feel that they are always in the loop. Engaged parents are happy parents!
4. Get Networking
Research local mother and child or mom-to-be groups in your community and connect with them. Contact the organizers, offering to give a presentation about choosing the right center for your child, or offer tips on how to help your child make the transition into preschool. Have your contact information and flyers on hand, and consider offering a discount to members of the group.
5. Use a Child Care App
Integrating technology into your facility is a highly effective child care marketing strategy that will set you apart from the rest. Offering an app and child care software like HiMama for communication, reporting and news updates gives your child care center a distinct advantage. Giving parents the opportunity to know what’s happening when their away gives them peace of mind, and could be the reason they choose to enroll at your center vs. a competitor.