2019 child care benchmark survey

The 2019 Child Care Benchmark Report: Statistics and Industry Trends

Is your childcare center ahead or behind the curve compared to everyone else? Find out in the 2019 North American Child Care Sector Benchmark Survey, brought to you by HiMama and the Child Care Success Company!

The 4th installment is our biggest yet. The 2019 edition had more respondents than ever before, getting answers for the biggest questions that childcare owners and directors have, including:

  • What are others charging for tuition?
  • How much income are other centers making?
  • What are average labor expenses?
  • How much are others paying their staff?
  • What are their top priorities this year?
  • What are average occupancy rates?
  • How do others motivate and retain their staff?
  • And much more!

New for 2019

This year, for the first time ever HiMama is co-producing the Benchmark Survey with Kris Murray from the Child Care Success Company. This partnership has helped expand the reach and focus of the report to provide even more thorough and meaningful data that is critical for childcare providers to know.

In particular, extra attention was given towards staffing, including motivation techniques, turnover rates, salaries and staffing levels. With employee burnout being such a pervasive problem in the industry, it was important for the 2019 report to provide more insight on this issue to help understand how others are affected and where efforts should be placed moving forward.

Key Findings

Some of the main findings in the 2019 Benchmark Report include:

  • Centers have a median capacity of 80 children.
  • 48% of students enrolled are preschool age.
  • 57% of respondents have less staff employed than they need.
  • Customer satisfaction is the #1 ranked priority.

Download the full Benchmark Report to see more information including staff salaries, revenue, full priority lists, age group breakdowns and much more.

Here’s a sneak peek of what you’ll find inside the report:

2019 child care benchmark survey infographic

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One comment

  • abi hart says:

    I am now 70 years old and I have worked in childcare centers since 1993-94- present 2020. I am amazed and know I love what I have been doing, because in all my endless hours and low “poverty” wages. I recall in the year 1999 still working for $5-7.I remember my dinners that included small piece chicken, a potatoes, and small portions of veggies, and milk. I could hardly pay my bills, because after taxes taken out I barely had my rent..
    The sad end of this story. Even after obtaining a Master Teacher Permit with State of California my pay never increased more than a few dollars. Today, even with all my accomplishments, being very success my salary is still at that “poverty” level. I did not attempt for my degree finding out through other co-workers who do not make much more with an AA on their resume.
    so from 1993-2020 my salary with solid education and units, noted success and experience, letters of recommendations from parents, and good work history I make $16.00 per hour. a whole $11.00 more an hour starting in 1993.
    I would like some information of who I can tell my, my story and get some action,because I know there are 1,000’s of others just like me out there who love children and deeply care about their lives and education.

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