Become a child care marketing expert: Download our ebook of 50+ ideas on how to attract parents and raise enrollment!
You’ve checked off all the boxes with licensing, inspection is done, the rooms are pristine and you are ready. But wait, you need families to find you! How to promote a child care center is one of the most important questions to answer if you are a childcare owner.
Whether you are a seasoned daycare operator, or just starting out, this article will help you level up your marketing skills and improve enrolment.
How to Attract Parents to Your Daycare?
Finding the right combination of child care marketing strategies can be difficult. To increase enrolment, you need to stand out from the competition in your area. Since millennial parents are very involved in research to find the best center for their child, it is important to establish your brand both on- and offline.
Read on for some daycare marketing strategies that have been proven to work! You can focus on one, or use a combination of them.
Host an Event
Invite the community to participate in an activity hosted by your child care center. The event can be a BBQ, art day, carnival or open house. Offering the public a fun way to get to know you, your staff and your center while spending quality time with their family is a great way to establish your center.
Make sure you have plenty of materials with your center’s information on hand. These can take the form of business cards, flyers or swag items. Having registration forms available should parents express interest right then and there is also a good idea.
Another way to make a good impression is having guests sign in with their name and email address so you can follow up after the event! Being proactive is a huge part of successfully putting your center out there.
Another effective child care marketing tactic is to be active on social networks that parents are on, such as Facebook, Instagram, and LinkedIn.
As part of their research process, parents will often look up your center and search for reviews. Embrace social media marketing by participating in conversations online, responding to reviews and regularly posting on your profiles.
Show potential new customers why your child care center is right for their family by promoting your values on social media. This is also a great way to show off your wonderful teachers and give prospective families a sense of your center’s personality.
Word of Mouth
When was the last time you purchased something at the recommendation of a friend? A positive review of a customer’s experience is worth ten times that which you write or say about yourself!
Happy parents will always be one of the most effective methods of attracting other parents to your daycare. Word of mouth can do wonders for your enrolment, so why not reward parents for referrals to their friends? This can take be as simple as offering a tuition credit to parents for each family that is a referred to you.
Referral rewards can be a great tool to get parents to spread the word about how wonderful your child care center is. To encourage word of mouth marketing, ensure that you have a highly effective communication plan in place so parents can easily send their friends your way. This is where being active on social media comes in handy.
Forming business partnerships is an age-old way to establish yourself in the community. Research local mother and child or mom-to-be groups in your area and connect with them.
Contact the organizers and offer to give a presentation about choosing the right center for your child. You can even add value by running a workshop on tips on how to help young children make the transition into preschool.
By bringing value to these organizations, you’re establishing your business as an influencer in the community. The credibility that you build from these partnerships will be something that prospective families consider when making their decision.
Be sure to have your contact information and flyers on hand when networking. Offering a discount to members of the group is another way to encourage a mutually beneficial partnership.
Use a Child Care App
As parents become more tech-savvy, the inclusion of technology at your center will attract parents to your daycare. HiMama gives parents the opportunity to stay in the loop while they are at work.
Millennial parents appreciate having the information they need accessible on their devices. Imagine being at a grocery store and buying supplies – how nice would it be to be able to pull up the reminder right on your phone!
The transparency and peace of mind provided by a parent communication app is a great way to build trust with new parents and delight existing families. It could well be the reason they choose to enroll at your center versus a competitor.
Sign up for a free demo of HiMama today to find out how we can help you attract parents and boost enrollment.