How To Refresh Your Child Care Brand During COVID-19 [Webinar]

In this webinar, our in-house content manager Michael Keshen shares tips and strategies around building a brand and the importance of being consistent with your brand.

🖥️ Watch Recording

Watch the recording here. Access slides here.

🔍 Key takeaways from Michael Keshen

  • Brand is always present in everything. 
  • Knowing your family personas is key to building your message!
  • Building a strong brand requires being consistent with your 
    • Logo
    • Fonts 
    • Colors
    • Voice  
  • Adapt to show that you are taking COVID-19 seriously:
    • Hosting virtual tours 
    • Emphasizing safety

Key Resources

Audience Shoutouts!

Marla – We still schedule tours, but with all the protocols and one family at a time. Parents need to have a health check, wear a mask, and wash their hands. It instills a lot of confidence for parents to see us in action.

Wanda – Virtual tours are fun! It’s great work for college students

Charlotte – Once you get a feel for what is important to the parents you can cater to the daily needs to highlight their preference, they love it!

Feature image source: https://www.gillsolutions.com/blog/brand-marketing-vs-branding-in-marketing/


The HiMama child care app helps to streamline your digital parent communications. Book a consultation with us today to learn how we can support your child care center during this time.

Ria Simon

Ria Simon in the Community Ambassador at Himama. Prior to starting at Himama, Ria was an Early Childhood Educator and worked 6 years in the classroom. She taught all ages but mainly preschoolers. Ria lives in Toronto with her husband. In her spare time, she enjoys time with her niece and nephew and being on the water.

2 comments

  • Katia Palacio says:

    Hello Good morning

    I am always delighted to your webinars. They are always very interesting and informative
    I just finished listening to the recording on Brands but was unable to take the quiz so that I could receive my certificate

    • Ria Simon says:

      Hi Katia, So happy you like our webinars! With this webinar, sadly the certificate was only available through the live webinar it’s self. We are working towards being able to provide CEU’s to you and need this as part of the process. This week’s webinar we will back to normal for the re-runs though. Please stay safe and healthy and looking forward to seeing you on the next webinar 🙂

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